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Track 5
Marketing & Analytics
SEO for virtual tours, social media promotion, analytics and lead generation strategies.
Four lessons on the commercial side of a tour: reading the numbers, being found in search, distributing the link and turning visits into contacts.
What you will learn
- Read viewer opens, dwell time, hotspot clicks and drop-off.
- Set the title, description and share image so the tour is found.
- Give every channel its own link and measure the result.
- Place the lead form where the visitor has already decided.
Measure a tour the way you measure a landing page: visits, actions and the contacts that result. Everything else is decoration.
Lessons
- 1Read Your Analytics DashboardRead viewer opens, scene dwell time, hotspot clicks and drop-off in the analytics dashboard, and export the numbers as CSV.6 min read
- 2SEO for Virtual ToursMake a published tour discoverable: the page title, the description, the share image and the indexing rules that apply to it.6 min read
- 3Promote and Distribute Your TourShare a tour on social platforms, in newsletters and in printed material, and measure every channel with its own link.5 min read
- 4Turn Traffic Into LeadsConnect the tour to your sales process: where to place the lead form, how to route the submission and how to measure the conversion.5 min read
Learn by doing
Create your first tour with the free plan while you learn.